崔耕教授求学于康涅狄格州立大学(博士),康奈尔大学(硕士),北京大学(学士)。在2000年加盟香港岭南大学前,他曾任教于美国两所大学。 他的研究领域与课题集中于: 1)数字经济,网络营销,大数据分析,机器学习与人工智能的应用;2)直接投资的策略与业绩,中国企业国际化;3)中港经济融合与香港社会经济发展;4)中国市场结构,消费行为与营销战略。共在国际学术刊物及会议上发表论文200余篇。其中同行匿名评审的国际刊物论文80多篇, SSCI一区和顶级(A或ABS 4星)刊物30余篇.他的主要研究成果曾发表在多个顶级国际学术刊物,其中包括战略管理学报(SMJ),营销学报(JM),管理科学(MS),国际商务学报(JIBS),信息系统管理学报(JMIS),营销学院学报(JAMS), 零售学报(JR),旅游管理(TM),世界商务学报(JWB),并多次获奖。 崔教授目前在几个领域和课题从事研究, 其中包括在线产品评论和网络口碑及信誉(e-WOM)的影响,互联网营销策略,和中国企业国际化。崔教授的研究方法以信息经济学理论为基础,视市场信息为信号,重点研究信息不对称对消费者的信息处理及消费态度和选择的影响。他的研究方法结合计量经济学模型,网络大数据分析,行为试验,以及机器学习。他近期的研究项目着重于对公司及在线用户产生的内容(UGC)进行文本及语言学分析,对图像及视频进行视觉及生物特征分析来检测它们在电商及社交平台上对消费行为,数字营销策略及业绩的影响。 崔耕教授是在数字营销,机器学习在营销领域的应用,和中国消费市场研究的领先学者,他的研究成果被广泛征引并用于实践与教学。他的谷歌学者引证索引数5107,h-index 33, 相当在全球500所研究型大学营销学正教授中排名前10% (Soutar et al 2015)。他近年来主持了多个香港研究资助委员会(RGC/GRF)及香港政策创新及协调局的研究项目。他曾担任香港商学研究所所长,国际商学会(Academy of International Business-AIB)资源委员会成员(2020-), 并被提名为AIB副主席(2020),国际商学会亚太区常务理事 (AIB-AP, Executive Director,2020-), 国际商学会东南亚区主席(2003-2020),参与举办并主持了20余场国际学术会议,包括在六次在中国。他担任几个学术刊物的评委 (国际消费营销学报, 国际营销战略学报),审稿人及特约编辑,并为多家私营及公共机构提供有关中国市场策略的咨询服务。 他在国际学术刊物的代表文章包括: 1. Cui, Geng and Yuho Chung (2022), “Hong Kong’s Economic Integration with Chinese Mainland: An Index and Cointegration Analysis of Socio-Economic Indicators,” forthcoming in Asia Pacific Business Review. 2. Cui, Geng, Yuho Chung, Ling Peng, and Wanyi Zheng (2022), "The importance of being earnest: Mandatory vs. voluntary disclosure of incentives for online product reviews", Journal of Business Review, 141(3), 633-645. 3. Peng, Ling, Geng Cui, Yuho Chung and Wanyi Zheng (2020), “The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms,” Journal of Marketing, 84(4), 67-84. 4. Mengzhou Zhuang, Geng Cui and Ling Peng (2018), "Manufactured Opinions: The Effect of Manipulating Online Product Reviews," Journal of Business Research, 87, 24-35. 5. Li, Haiyang, Xiwei Li, and Geng Cui (2017), “Emerging Market Firms' Internationalization: How Do Firms' Inward Activities Affect Their Outward Activities? ” Strategic Management Journal, 38(13): 2704–2725. 6. Cui, Geng, Hon-Kwong Lui, and Xiaoning Guo (2012), "The Effect of Online Consumer Reviews on New Product Sales," International Journal of Electronic Commerce, Vol. 17, No. 1, 39–57. 7. Cui, Geng, Manleung Wong, Xian Wan (2012), " Cost-Sensitive Learning via Priority Sampling to Improve the Return on Marketing and CRM Investment," Journal of Management Information Systems, Vol. 19, No. 1, 335-367. 8. Cui, Geng and Yanan Wang (2010), "Consumers’ SKU Choices in an Online Supermarket: A Latent Class Approach," Journal of Marketing Management, Vol. 26, No. 5, 495-514. 9. Zhang, Yan, Haiyang Li, Mike A. Hitt and Geng Cui (2007), "R&D Intensity and performance of international joint ventures in an emerging market: Moderating effects of market focus and ownership structure," Journal of International Business Studies, Vol. 38, No. 6, 944-960. 10. Cui, Geng, M.L. Wong and H.-K. Lui (2006), “Machine Learning for Direct Marketing Response Models: Bayesian Networks with Evolutionary Programming,” Management Science, Vol. 52, No. 4, 597-612. 11. Cui, Geng and Hon-Kwon Lui (2005), Order of Entry and Performance of Multinationals in an Emerging Market: A Contingent Resource Perspective, Journal of International Marketing, Vol. 13, No. 4, 28-56. 12. Cui, Geng and Qiming Liu (2001), "Emerging Market Segments in a Transitional Economy: A Study of Urban Consumers in China," Journal of International Marketing, Vol. 9, No. 1, 84-106. |