广东外语外贸大学商学院是中国第26家、全球第225家通过AMBA国际认证的商学院，是全国第3家通过EPAS国际认证的商学院。工商管理学科的软科排名在全国位于前21%。学院秉承广东外语外贸大学“明德尚行，学贯中西”的校训，立足“全球视野、中国商道”的办学定位，以“培养国际高端商科人才”为使命，践行以“社会责任、尊重包容、正直诚信、知行合一、创业精神”为要素的SMILE价值观，持续打造“国际化”和“数字化”两大特色。我们的国际化是本土国际化，既要紧跟国际学术前沿，又要通过对本土商业情景的研究提炼本土理论，并向世界传播，形成国际影响力，同时我们也加大力度招收国际学生和外籍教师，在学院形成跨文化互动环境，无论是人才培养还是科学研究都持续提升国际化水平；数字化是社会发展的必然趋势，我们无论在教学、科研，还是社会服务方面都要形成数字化理念、打造数字化平台、掌握数字化技术，运用数字化思维去解决商科领域的相关问题。学院坚持以“质量和特色”为核心，强力推进以“高水平学科、高层次人才队伍、高素质国际化人才培养、高质量科学研究和社会服务、高水准国际交流合作”为抓手的“五位一体”的重点建设任务，参照国际国内高质量标准实施持续改进方案，全力打造了“数字营销与品牌管理、数智决策与运营管理、全球延链与创新创业、国际人力资源与跨文化管理”等重点学科研究方向和人才培养特色。学院毕业生深受社会各界好评，历年就业率基本达100%。学院社会声誉不断提高，正在向实现“成为国际化特色鲜明的高水平商学院”的美好愿景快速迈进。

我们将朝着既定的目标团结奋斗、勇毅前行。感谢中外合作伙伴的大力支持，感谢社会各界人士的关注，欢迎优秀人才的加盟！商学院欢迎您！

袁登华

Message from the Dean

SoB of GDUFS was the 26^th in China, the 225^th in the world to be accredited by AMBA, and the 3^rd in China to be accredited by EPAS. Business Administration is rated in the top 21% in China according to the Shanghai Ranking of Chinese Universities Subjects. In accordance with the motto of GDUFS, “Pursuit of Integrity, Practice and Cross-Cultural Learning”, SoB upholds the school-running orientation of “maintaining a global vision and insisting on the Chinese philosophy of business”, aims to cultivate international business talents of high quality, practices the SMILE values composed of “social responsibility, mutual respect, integrity, learning by doing, entrepreneurship”, and is striving for characteristics of internationalization and digitalization. Focusing on internationalization at home, SoB not only keeps abreast of global academic frontiers, but also refines Chinese theories through research on domestic business scenarios and disseminates them worldwide to build global influence. In addition, SoB also spares no effort to recruit international students and foreign teachers to create a cross-cultural interactive environment at the school. In this case, SoB will promote internationalization development in both talent cultivation and scientific research. Since digitalization is inevitable for social development, whether in teaching, scientific research, or social service, SoB should shape digital concepts, develop digital platforms, master digital technologies, and employ digital thinking to resolve business problems. Insisting on “quality and features” as the core, SoB spares no effort to propel the key “Five-sphere Construction Plan” which emphasizes “developing high-level discipline, constructing high-quality talent teams, cultivating internationally high-caliber personnel, carrying out high-quality scientific research and social undertakings, and fostering high-standard international exchange and cooperation”. Considering plans for the implementation and continual improvement of high-quality standards at home and abroad, SoB has developed many research directions of major disciplines and features of talent cultivation, such as “Digital Marketing and Brand Management, Digital Intelligence Decision-Making and Operation Management, Global Chain Extension and Innovation and Entrepreneurship, and International Human Resources and Cross-Cultural Management”. Graduates of SoB are highly recognized by all sectors of society, and the employment rates over the years all basically reach 100%. With the increasing social reputation of SoB, it is striding forward a vision of growing into “a top-tier internationalized business school with distinctive features and excellent quality”.

SoB will make a joint and perseverant endeavor for agreed targets. Thanks for the strong support from domestic and foreign friends and the attention of people from all walks of life. SoB is looking forward to and welcomes all excellent talents.

YUAN Denghua