张红明 博士/教授
个人信息 |
姓名: 张红明 性别:男 邮箱:200210467@oamail.gdufs.edu.cn |
![](/__local/0/CA/77/1433D2547AFE675789AE02D0938_6AF77A85_299DA5.jpg)
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研究领域 |
原型与品牌管理、消费者行为、数字化营销、符号与仪式消费、兵法与营销战略 |
教育背景 |
1990-09----1994-06 鞍山钢铁学院选矿专业(学士) 1996-09----1999-06: 中南财经大学商业经济专业(硕士) 1999-09----2002-12:中山大学企业管理专业(博士) |
职业经历 |
1994-06----1996-07:海南钢铁公司 2002-07----至今:广东外语外贸大学 |
学术论文 |
基于整合型科技接受与使用模型的网络社群参与行为研究:以豆瓣网为例。《国际新闻界》,2015-06 中国企业跨国品牌收购——模式与路径研究,国际经贸易探索,2014-8 文化营销视野下的品牌文化内涵研究——以广东老字号为例,现代广告(学术季刊),2010-5 |
科研项目 |
和谐社会背景下的居民绿色消费行为研究(080-10),广东省哲学社会科学“十一五”规划项目2008年度一般项目 |
讲授课程 |
市场营销学、品牌管理、消费者行为学、数字化营销、兵法与营销、市场研究调研、服务营销。 |
ZHANG Hongming (Professor)
Personal Information |
Name: Zhang Hongming Gender: Male E-Mail:200210467@oamail.gdufs.edu.cn |
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Research Direction |
Archetype and brand management, consumer behavior, Digital marketing, Symbol and Ritual consumption 、Art of War and Marketing |
Education Background |
l 1990-09----1994-06 ,Anshan Iron and Steel Institute,Mineral processing , bachelor; l 1996-09----1999-06: Zhongnan University of Finance and Economics,Commercial Economics , Master. l 1999-09----2002-12:Sun Yat-sen University,Business management major, PhD. |
Work Experience |
l 1994-06----1996-07:Hainan Iron and Steel Company l 2002-07----today: Guangdong University of Foreign Studies |
Academic Papers |
l Research on the network community participation behavior based on the integrated technology acceptance and use model:Take Douban as an example. International press,2015-06 l A research on the Pattern and Path:Transnational brand acquisition of Chinese enterprises.International Economic and Trade Exploration ,2014-8 l A research on Brand Culture under the Vision of Cultural Marketing-Take the Guangdong’s China's Time-Honored Brand as an example. Modern advertising(Academic quarterly journal ),2010-5 |
Scientific Research Projects |
l Research on Green Consumption Behavior in the Background of Harmonious Society(080-10),Guangdong Philosophy and Social Sciences "11th Five-Year Plan" project,Annual General Project of 2008 |
Courses Taught |
The Principles of Marketing; Brand Management; Consumer Behavior; Digital Marketing; Marketing Research; Service Marketing. |