研究方向

市场营销管理

讲授课程

市场营销学，零售学，营销策划

教育背景

1986-06，湖南财经学院贸易经济系，获得经济学学士学位；

1996-06，湖南财经学院（现湖南大学），获得管理学硕士学位

工作经历

1986-07——1993-08，在湖南财经学院贸易经济系担任助教

1993-09——1999-06，在湖南大学（原湖南财经学院工商管理系）担任讲师、副教授

1999-06——2004-12，在广东外语外贸大学商务管理学院，任市场营销系主任，副教授

2005-03——至今，在广东外语外贸大学工商管理学院、商学院，任教授

学术论文

1.基于自主创新范式的广东战略性新兴产业发展研究，《战略决策研究》，2013年第4期

2.Study of New World Economic Situation and Strategies for Guangdong Province during Transition，2013International Symposium On Technology Innovation, Industry Transformation and Structure Adjustment，ISSHP全文索引。

3．“Guangdong to promote science and technology, finance and industry deeply integrated measures, problems and countermeasures”2014 CPCI-SSH全文索引。

4.闯出具有广东特色的创新驱动之路（第二）《南方》，2016年10期

5.基于互联网的广东国有企业商业模式创新路径探索，（第二）《科技管理研究》2016年第11期

6.全球创新资源“为我所用”,不能简单搞拿来主义（第二）《南方》 ，2016年23期

7.“Guangdong to promote science and technology, finance and industry deeply integrated measures, problems and countermeasures”2015年ISSHP全文索引。

8.城市品牌建设浅论——以上海、广州、深圳为例（第二）《中国市场》 ， 2015年8期

获奖情况

1.获奖：《品牌信任与品牌购买意愿研究——基于深圳市田地绿园有机蔬菜品牌的研究》获全国高校商务管理研究会2013年度优秀论文奖。

2.2014年优秀研究生教学奖

3.2014-2016年本科生优秀教学奖

社会兼职

广东省政协委员

咨询项目

1.2013年，“关于我省发展创新型经济专题调研报告”被省级政府机构采用

2.2013年9月广东省政协委托项目：“中西方协商民主比较研究”结项

3. 2015年6月执笔调研报告“发挥优势 彰显特色 加快发展——关于推进中国（广东）自由贸易试验区建设的调研报告”被广东省政协采用。

4. 2015年9月执笔调研报告：“关于“我省实施创新驱动发展战略面临的问题与对策”专题调研报告” 被广东省政协采用。

5.2016年4-5月执笔调研报告“整合境外创新资源，服务于创新驱动发展战略”获得常务副省长徐少华批示。

6. 2016年11月执笔调研报告：“关于“我省珠江西案装备制造业面临的问题与对策”专题调研报告” 被广东省政协采用。

联系方式：

广东省广州市番禺区大学城广外院系楼

Courses Taught

Marketing, Retailing, Marketing Planning

Education

Master in Management, Hunan College of Finance and Economics(now Hunan University), 1996

Bachelor in Business Economics, Hunan College of Finance and Economics,1986

Work Experience

1986/7-1993/8 Teaching assistant of Hunan College of Finance and Economics, Department of Business Economics

1993/9-1999/6 Lecturer and Associate Professor of Hunan University

1999/6-2004/12 Associate professor of School of Business Administration, Guangdong University of Foreign Studies

2005/3-present Professor of School of Business Administration, Guangdong University of Foreign Studies

Papers & Projects

1.Research on the Development of Guangdong’s Strategic Emerging Industry Based on the Paradigm of Independent Innovation, Research on Strategic & Decision, 2013(4)

2.Study of New World Economic Situation and Strategies for Guangdong Province during Transition, 2013, International Symposium On Technology Innovation, Industry Transformation and Structure Adjustment.

3.“Guangdong to promote science and technology, finance and industry deeply integrated measures, problems and countermeasures”2014

4. The Road to Innovation with Guangdong Characteristic (Second) South, 2016(10)

5. Exploration on the Innovation Path of Commercial Model of Guangdong State-owned Enterprises Based on Internet (Second), Research on Science and Technology Management, 2016(11)

6. The Use of Global Innovation Resources Cannot Simply Engage in Doctrine (Second) South, 2016(23)

7.“Guangdong to promote science and technology, finance and industry deeply integrated measures, problems and countermeasures”2015

8. The Construction of City Brand-Taking Shanghai, Guangzhou and Shenzhen as Examples (Second) Chinese Market, 2015(8)

Consulting Projects

1. 2013 A Report on the Development of Innovative Economy in Our Province was adopted by provincial government agencies

2.2013.9 A Comparative Study of Sino-Western Deliberative Democracy commissioned by Guangdong CPPCC

3. 2015.6 Give Full Play to the Advantages, Present the Characteristics and Speed Up Deveploment-Research Report on Promoting the Construction of China (Guangdong) Free Trade Experimental Zone was adopted by Guangdong CPPCC

4.2015.6 Special Research Report On the "The Problems and Countermeasures of Implementing Innovation-driven Development Strategy in Our Province" was adopted by Guangdong CPPCC

5.2016.4-2016.5 Research Report on Integration of Foreign Innovation Resources, Services in Innovation-Driven Development Strategy was commented by Executive Vice GovernorXu Shaohua

6. 2016.11 Research Report on Problems and Countermeasures of Equipment Manufacturing Industry in Pearl River was adopted by Guangdong CPPCC

Awards

1. Research on Brand Trust and Brand Purchase Intention-Based on the Study of Organic Vegetable Brand in Field Land in Shenzhen won the prize of 2013 Outstanding Paper of National Association of Business Management

2.Outstanding Graduate Teaching Award in 2014

3.Outstanding Undergraduates Teaching Award in 2014-2016

Contact

Address: Room 347, department building, Guangdong University of Foreign Studies

Phone: 39328642

Mobile:

Email: wwh@mail.gdufs.edu.cn