研究领域

社交媒体数据挖掘、网民情绪

内容营销、营销传播、直播电商

讲授课程

教育背景

2018.03-2023.12，哈尔滨工业大学，管理科学与工程，管理学博士；

2013.09-2015.07，哈尔滨工业大学，教育经济与管理，管理学硕士；

2009.09-2013.07，哈尔滨工业大学，会计学，管理学士。

工作经历

2015.07-2017.06，华为技术有限公司，财经管理部，项目财务

学术论文

l Tong Li, Hui Chen, Wei Liu*, Guang Yu, Yongtian Yu. Understanding the Role of Social Media 

Sentiment in Identifying Irrational Herding Behavior in the Stock Market[J]. International Review of 

Economics & Finance, 2023(87):163-179.

l Tong Li, Xin Wang, Yongtian Yu, Guang Yu*, Xue Tong. Exploring the Dynamic Characteristics of Public Risk Perception and Emotional Expression during the COVID-19 Pandemic on Sina Weibo[J]. 

Systems, 2023, 11(1), 45.

l Tong Li, Hualong Yu, Guang Yu. The Impact of Policy Risk Perception in Media Information on Stock Markets during Epidemic Events[C]. Proceedings of the 6th International Conference on Economic 

and Business Management (FEBM 2021).

l Tong Li, Guang Yu, Yongtian Yu. Research on Influence Evaluation and Application of University Weibo Users[C]. Proceedings of the 2nd International Conference on Social Science, Public Health and Education (SSPHE2018), 196:72-76.

l Yu, Yongtian; Yu, Guang; Li, Tong; Man, Qingli; Chen, Qiuping. Quantitative Characterization and Identification of the Company-Related Disinformation Channel among Media[J]. IEEE Access. 2020(8): 29196–29204.

l Yu, Yongtian; Yu, Guang; Li, Tong; Ma, Ning; Zhang, Zhiwei. Empirically Analyzing the Role of a Peak in Online Emergency Information Dissemination[J]. IEEE Access, 2020(8), 132841–132849.

科研项目

学术任职

奖励情况