研究领域

文化营销，广告传播

教育背景

1991-1995湖南师范大学物理系，学士

1998-2001广东工业大学工商管理学院，硕士

2014.9-2015.2英国中央兰开夏大学访学

2018.9-2019.2英国朴茨茅斯大学访学

职业经历

2001至今，广东外语外贸大学

学术论文

1．市场营销战略与战术，《北方经济》

2．对我国市场调查的几点思考，《科技进步与对策》

3．广州市信息化发展的现状与对策，《研究与决策》

4、定位理论与高等学校的定位策略，《南方经济》

5、我国传统文化广告的理论发展研究，《新闻传播》

6、把“比稿”引入广告学教学课堂，《教育观察》

科研项目

1、独立完成《世界旅游地理》，中国旅游出版社，2021年5月

2、主编《广告管理》，电子工业出版社，2010年

讲授课程

市场营销，零售学，广告学，广告创意与欣赏，世界旅游地理

Research Direction

Cultural marketing, advertising communication

Education Background

Master: Management,Guangdong University of Technology,1998-2001

Bachelor: Physics,Hunan Normal University,1991-1995

Training:School of Business, University of Central Lancashire,UK ,2014.9-2015.2.

University of Porthmouth,UK ,2018.9-2019.2

Work

Experience

2001-present：Marketing Department, Business school, Guangdong University of Foreign Studies

Academic Papers

1.Marketing Strategy and Tactics,Northern Economy

2.Investigation on China’s marketing research, Science & Technology Progress and Policy

3.Present Situation and Countermeasures of Information Development in Guangzhou, Research and Decision

4.The positioning theory and positioning strategy of higher education, South China Journal of Economics.

5.Research on the Theoretical Development of Traditional Culture Advertisement in China,Journalism & Communication

6.Marketing Strategy and Tactics,Northern Economy

Scientific Research Projects

World Tourism Geography,China Tourism Press,2021.5

dvertising Management,Publishing House of Electronics Industry, 2010

Courses Taught

Marketing, Advertising, Retail management, Advertising Ideas and Appreciation，World tourism geography