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师资力量
粟娟 副教授
2014-09-01 11:48  

个人信息

姓名:粟娟

性别:女

籍贯:湖南

民族:汉

研究方向

文化营销,广告,教育

讲授课程

本科:市场营销,广告学,公共关系,广告创意与欣赏,世界旅游地理

教育背景

博士:

硕士:企业管理

本科:物理

培训:2014.9-2015.2英国中央兰开夏大学访学

工作经历

2001年至今,广东外语外贸大学

学术论文

公开刊物上发表文章50多篇,部分如下:

1.市场营销战略与战术,《北方经济》

2.对我国市场调查的几点思考,《科技进步与对策》

3.咨询业的现状与对策,《统计与决策》

4.广州市信息化发展的现状与对策,《研究与决策》

5.寻找广告的原创点,《企业改革与管理》

6.让动物成为广告的主角,《商业经济文萃》

7定位理论与高等学校的定位策略,《南方经济》

8、小企业如何作广告,《企业经济》

9我国传统文化广告的理论发展研究,《新闻传播》

10把“比稿”引入广告学教学课堂,《教育观察》

专著教材

主编,广告管理,电子工业出版社,2010年

科研项目

主持和参与的课题:

1、顺德区危险化学品生产企业安全现状调研报告,政府横向,2015年

2、融入“中国元素”的跨文化传播研究,校级,2013年

3、《市场营销学》课程设计,省151工程,2007年

4、《广告学》网络课程系统设计,校级,2006年

5.《中小民营企业决策错误分析及对策研究》,省自然科学基金,2004年

联系方式:

办公地址:院系楼三楼

办公电话:39328097

电 邮:suj98@sina.com

Su Juan (Associate Professor)

Personal Information

Name: Su Juan

Gender: Female

Naive Place: Hunan

Nationality: Han

Research Interest

Cultural Marketing, Advertising, Education

Courses Taught

Undergraduate: Marketing, Advertising, Public Relation, Advertising Ideas and Appreciation,World tourism geography

Education

Master: Management(Guangdong University of Technology),1998-2001

Bachelor: Physics(Hunan Normal University),1991-1995

Training:School of Business, University of Central Lancashire,UK ,2014.9-2015.2

Work Experience

2001-present:Associate Professor, Marketing Department, Business school, Guangdong University of Foreign Studies

Papers

Articles published are more than fifty

1. Marketing Strategy and Tactics,Northern Economy

2.Investigation on China’s marketing research, Science & Technology Progress and Policy

3. Present Situation and Countermeasures of Consulting Industry, Statistics and Decision

4. Present Situation and Countermeasures of Information Development in Guangzhou, Research and Decision

5.The Original Point of Advertising, Enterprise Reform and Management

6.Animals as the stars of advertising, Commercial Economics Review

7.The positioning theory and positioning strategy of higher education, South China Journal of Economics.

8. Advertising of Small Enterprises, Enterprise Economy

9. Research on the Theoretical Development of Traditional Culture Advertisement in China,Journalism & Communication

10.Putting “Competitive Presentation”into Advertising Teaching, Survey of Education

Works & Teaching Materials

Advertising Management,Publishing House of Electronics Industry, 2010

Scientific Projects

Projects hosted and participated:

1.Investigation Report on Safety Status of Hazardous Chemical Production Enterprises in Shunde District, Government Landscape,2015

2.Research on Cross-cultural Communication of adding "Chinese Elements",School-level, 2013

3.Course Design of "Marketing", Provincial-level 151 Project, 2007

4.Design of Network Course System of "Advertising", School-level, 2006

5.Analysis of Decision Errors in Small-and-Medium Private Enterprises and Countermeasures, Provincial-level Natural Science Foundation, 2004

Contact

Address: School of Management, Guangdong University of Foreign Studies, Guangzhou Higher Education Mega Center, Guangzhou, Guangdong, China

Phone: 020-39328097

Email: suj98@sina.com

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