研究方向

社会与非营利组织营销

讲授课程

《社会与非营利组织营销》、《市场营销研究》、《市场营销》

教育背景

硕士：1997.9-200.3南京航空航天大学商学院

本科：1993.9-1997.7郑州工学院

培训：访学：2007.9-2008.7华南师范大学教育学院心理学系；2011.1-2011.8 澳大利亚昆士兰大学商学院

工作经历

2000.3-至今广东外语外贸大学商学院

学术论文

[1]王秀芝.调查数据不可靠,谁之过?[J]. 中国统计, 2005, (07): 58-59.

[2]王秀芝.政府面对公害危机的整合传播策略[J].四川行政学院学报, 2005, (01): 16-18.

[3]王秀芝.中国人的防御性沟通研究[J].技术与创新管理, 2008, (06): 676-678.

[4]王秀芝.论提高高校管理学科学生的学术研究能力——研究型教学的一种实施方案[J].中国成人教育, 2008, (11): 127-128.

[5]王秀芝,吴清津, 唐碧翠.消费者网店感知对信任感和忠诚度影响的实证研究[J].消费经济, 2008, (05): 42-46.

[6]吴清津,王秀芝. 大学教师的公仆型领导角色研究[J]. 教师教育研究, 2009, (06): 29-33.

[7]杨晓燕,王秀芝. 生态环境意识对绿色购买行为的影响研究[J].消费经济, 2009, (02): 78-81.

[8]胡晓红,王秀芝, 杨晓燕.“社会与非营利组织营销”实践教学模式研究[J].成都大学学报(社会科学版), 2015, (06): 111-117.

[9]王秀芝,吴清津. 基于学生视角的大学教师教学质量要素研究[J].成都大学学报(社会科学版), 2016, (01): 116-120.

[10]王秀芝,胡晓红, 杨晓燕.捐赠者的非营利组织劣势者感知对捐赠行为的影响——捐赠者的劣势者自我认同的调节作用[J].社会工作与管理, 2017, (01): 12-17.

联系方式：

办公地址：广州市番禺区大学城外环东路178号广东外语外贸大学院系楼362A

电 邮：wxzhiw@gdufs.edu.cn

Research Interest

Social and Nonprofit Organization Marketing

Courses Taught

Undergraduate: Social and Nonprofit Organization Marketing, Marketing Research, Marketing

Education

M.A. School of Economics and Trade, Management Science and Engineering major, Nanjing University of Aeronautics and Astronautic,1997.9-2000.3

B.A. School of Management, Management Science and Engineering major, Zhengzhou Engineering College,1993.9-1997.7

Training: Psychology, School of Education, South China Normal University, 2007.9-2008.7

School of Business, University of Queensland ,2011.1-2011.8

Work Experience

2000.3-present School of Busniess, Guangdong University of Foreign Studies

Papers

1.Wang Xiuzhi. Unsoundness of Investigating Data, [J]Chinese statistics, 2005, (07): 58-59.

2. Wang Xiuzhi. Government 's Integrated Communication Strategy for Public Crisis [J].Journal of Sichuan Administration College, 2005, (01): 16-18.

3. Wang Xiuzhi. Research on Chinese People's Defensive Communication [J].Technology and Innovation Management, 2008, (06): 676-678.

4. Wang Xiuzhi. Improving the Academic Research Ability of College Students in Management Discipline - An Implementation Scheme of Research -oriented Teaching [J].China Adult Education,2008, (11): 127-128

5. Wang Xiuzhi, Wu Qingjin, Tang Bicui. An Empirical Study on the Influence of Consumer Shop on Trust and Loyalty [J].Consumer economy, 2008, (05): 42-46.

6. Wu Qingjin, Wang Xiuzhi. A Study on the Role of Public Servant Leadership in University Teachers [J].Teacher Education Research, 2009, (06): 29-33.

7. Yang Xiaoyan, Wang Xiuzhi. The Impact of Eco-environmental Awareness on Green Purchasing Behavior [J],Consumer economy, 2009, (02): 78-81.

8. Hu Xiaohong, Wang Xiuzhi, Yang Xiaoyan. Research on Practice Teaching Model of "Social and Nonprofit Organization Marketing" [J].Journal of Chengdu University (Social Science ),2015, (06): 111-117.

9. Wang Xiuzhi, Wu Qingjin.Research on the Quality of University Teachers’ Teaching Quality Based on Students' Perspective [J].Journal of Chengdu University (Social Science ),2016, (01): 116-120.

10. Wang Xiuzhi, Hu Xiaohong, Yang Xiaoyan. Impact of Underdog Perception of Nonprofit Organization on the Donors: Underdog Self-identification as Moderator[J]. Social Work and Management,2017, (01): 12-17.

Contact

Address: Faculty building 362A, Guangdong University of Foreign Studies, Guangzhou Higher Education Mega Center, Panyu District, Guangzhou, China, 510006

Phone: 020-39328097

E-mail: wxzhiw@gdufs.edu.cn