学院概况|师资力量|人才培养|本科专业|学术科研|国际交流|党建思政|学生工作|校友动态|学院资源
师资力量
 专业、系、职称 
您的位置: 学院首页>师资力量>正文
师资力量
胡晓红 副教授
2014-09-01 11:45  

主要简介

姓名:胡晓红

性别:女

出生年月:1970.06

籍贯:

民族:汉

研究方向:品牌与消费者行为学、非营利组织营销

               

担任课程

市场营销学、消费者行为学、品牌管理、非营利组织营销

教育背景

博士:中山大学管理学博士学位2007

硕士:中山大学法学硕士学位1999

本科:西安交通大学工学学士学位1992

工作经历

分别在生产企业、贸易企业和通讯企业从事产品设计、质量管理、服务营销策划与管理、企业咨询等工作,具备丰富的企业实践经验。

20077月至今 广东外语外贸大学国际工商管理学院

研究成果

参与(含主持)教育部和省级、副省级课题4项,出版专著两部,在国内核心及以上级别专业刊物上发表论文8篇。

青少年网络消费消费行为研究:基于社会网络分析的视角,省社科规划项目,2010

全球价值链中的广东制造:国际竞争力与战略转型,省自然科学基金项目,2013

咨询项目

企业社会营销前沿问题研究, 211课题

获奖情况

 

联系方式

办公地址:广州市大学城广东外语外贸大学院系办公楼358

办公电话:39328561

手机:13302211533

电邮:huxiaohong@mail.gdufs.edu.cn

 


 

 

HU Xiaohong (Associate Professor)  

Personal Information

 

Name: HU Xiaohong

Gender: Female

Date of Birth: June, 1970

Research Interest: Branding and Consumer Behavior, Non-profitable Organization Marketing

Courses Taught

Marketing, Consumer Behavior, Branding Management, Non-profitable Organization Marketing

Education

PhD: PhD in Management, Sun Yat-Sen University , 2007

Master: Mater of Law, Sun Yat-Sen University , 1999

Bachelor: Bachelor of Engineering, Xi’an Jiaotong University , 1992

Work Experience

Used to work in manufacturing company, trading company, and communication company, has practical experience in product design, quality control, service marketing and management, corporate consultancy, and etc.

Has been working for the School of Management in Guangdong University of Foreign Studies since July, 2007.

Research Outputs

Has been the researcher (including leading researcher) of 4 projects of provincial level and above, published 2 books, and published 8 academic articles in journals of national core level and above.

 

Projects:

Teenagers Internet Consumption Behavior Research: Based in Social Network Analysis, a project supported by Guangdong Planning Office of Philosophy and Social Science, 2009.

“Made in Guangdong ” in Global Value Chain: International Competitiveness and Strategic Transformation, a project supported by Guangdong Natural Scientific Foundation, 2013.

 

Representative Research Publications:

Hu, Xiaohong.(2011), New Business Opportunities under the Consumer Groups Differentiation, China Marketing, April 1, pp.54-57.

Hu, Xiaohong.(2011), Service Branding: New Journey for E-commerce Companies, China Marketing, March 1, pp.84-86.

Hu, Xiaohong & Li, Xinchun.(2012), Principles of Scientific Management: Theoretical Reflection and Critical Reality, Chinese Journal of Management, vol.9, no.5, May 1, pp.658-670.

Consultancy Projects

Study on Preceding Issues of Company Social Marketing, 211 project

Contact

Address: Room 358, School of Management , Guangdong University of Foreign Studies, Guangzhou Higher Education Mega Center

Tel: 020-39328561

Mobile : 13302211533

E-mail: huxiaohong@mail.gdufs.edu.cn

关闭窗口

中国广州市白云区白云大道北2号 510420 (北校区) | 中国广州市番禺区小谷围广州大学城 510006 (南校区)
© 2011-2017 GDUFS| 粤ICP备06106464号| 总机:(020)36207878 | 报警电话: (020)36206999 | 网站维护: 教育技术中心