Representative Research Publications:
1．The customer-oriented strategies of mass customization, Tsinghua University Press, 2010.
2．EU Logistics Management, Higher Education Press, 2010.
3．Modern Logistic Management, Tsinghua University Press, 2010.
4．Research on family business development process and governance model, Huazhong University of Science and Technology Press, 2006.
5．Research on Developing Route of Brand Internationalization of OEM Enterprises, Advances in Engineering Research, 2015.12.
6．Research on the Customer Requirement Processing for Mass Customization, Advanced Material Research, 2013.744.
7．Strategies of the Operating Mechanism Reformation for Private Express Enterprise, 2013 International Conference on Information, Business and Education Technology, 2013.3.
8．Analysis Of The Standardized Management Of Private Express Companies’ Franchisee, Management Observer, 2012.03.
9．Research on the customer-oriented strategies of mass customization, Proceedings of the 7th International Conference on Innovation and management, 2010.11.
10．Research on Connotation and Classification of Mass Customization, International Economics and Trade Research, 2010.04.
11．The practice of MC strategy in the Haier Group, Strategic Management, 2010.04.
12．The Demonstration Analyses of Controlling-succession Model in Family Business, East China Economic Management, 2010.03.
Active Projects as Principle Investigator:
1．A Study on the LRP based on the supply chain, the project of the Natural Science Foundation of Guangdong Province,2005.1-2006.12.
2．EU Logistics Management, the project of center for China-EU studies, 2006-2007.
3．Research on modern logistics and supply chain management theory and application, the project of the research creative team of Guangdong University of Foreign Studies, 2007.01-2009.12.
4．The Demonstration research of Controlling-succession Model and its evolution in family business, the project of the Philosophic Social Scientific Development Foundation for the 11th Five-year Plan of Guangzhou City of China, 2007-2008.
5．Research and Practice on the International talents training mode in Undergraduate Specialty of Business Administration, the project of the 2006 annual Guangdong Higher Education Reform Project General, 2007-2008.
6．Research and reform on the internationalized and applied talents training in the logistics management specialty based on the needs of industry, the project of the 2015 annual Guangdong Higher Education Reform Major Project, 2015-2017.