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师资力量
李春瑜 讲师
2017-06-03 12:19  


个人信息

姓名:李春瑜

性别:女

籍贯:广东梅州

民族:汉族



研究方向

大数据时代的社交媒体营销、网络口碑营销、以及该背景下的消费者行为

讲授课程

本科:网络营销、市场营销原理

教育背景

博士:岭南大学(香港)(2012.09-2015.08)

硕士:中山大学(2004.09-2006.07)

本科:暨南大学(2000.09-2004.07)

工作经历

广东外语外贸大学(2016.09至今):讲师

岭南大学(香港)(2015.09-2016.08):博士后

岭南大学(香港)(2006.12-2012.08):全职或兼职研究助理

学术论文

[1]Chunyu Li*, Geng Cui, and Peng Ling (2018),“Tailoring Management Response to Negative Reviews: The Effectiveness of Accommodative versus Defensive Responses,”Computers in Human Behavior, 84, 272-284.(第一作者兼通讯作者,SSCI,影响因子:3.435,JCR一区)

[2]Chunyu Li*, Geng Cui, and Ling Peng (2017), “The signaling effect of management response in engaging customers: A study of the hotel industry,” Tourism Management, 62 (Oct), 42-53.(第一作者兼通讯作者,SSCI,影响因子4.71,JCR一区)

[3]Chunyu Li*, Ling Peng, and Geng Cui (2017), “Picking Winners: New Product Concept Testing With The Item Response Theory,” International Journal of Market Research, 59 (3), 335-354.(第一作者兼通讯作者,SSCI)

[4] Peng, Ling, Geng Cui, Mengzhou Zhuang, andChunyu Li(2016), “Consumer Perceptions of Online Review Deceptions: An Empirical Study in China,” Journal of Consumer Marketing, 33 (4), 269-280.

[5] Peng, Ling, Geng Cui andChunyu Li(2013), “The Comparative Impact of Critics and Consumers: Applying the Generalizability Theory to Online Movie Ratings,” International Journal of Market Research, 55 (3): 67-90.

[6] Peng, Ling,Chunyu Liand Xiang Wan (2012), “A Framework for Optimizing the Cost and Performance of Concept Testing,” Journal of Marketing Management, 28 (7/8): 1000-1013.

[7] Peng, Ling, Geng Cui, andChunyu Li(2012), “Individual Differences in Consumer Responses to Traditional versus Virtual Concept Testing,” Journal of Product & Brand Management, 21 (3), 167-175.

学术任职

担任若干期刊的审稿人,包括Tourism Management, Internet Research ,Journal of Consumer Marketing, Journal of Global Marketing和 International Journal of Consumer Studies

所获奖项及其它

2017年11月,中国营销科学(JMS)2017年学术年会

会议演讲论文“The dynamics of managerial responses and its impact on sales”获得最佳论文奖

2015年12月,Academy of International Business Conference (South Asia)

会议演讲论文“Online Responding as an Innovative Communication Channel to Engage Customers”获得最佳论文奖(Best Paper Award).

2015年7月,岭南大学

获得提名为商科博士优异毕业生。

2013年,Journal of Product & Brand Management

所发表论文“Individual Differences in Consumer Responses to Traditional Versus Virtual Concept Testing”获得2013年该期刊最高评价奖。

联系方式:

办公地址:中国广东省广州市白云区白云大道2号广东外语外贸大学商学院市场营销系

办公电话:

手 机:

电 邮:chunyuli@ln.hk; chunyuli@gdufs.edu.cn










LI Chunyu(Lecturer)

Personal Information

Name: LI Chunyu

Gender: female

Native place: Meizhou, Guangdong

Nationality: Han



Research Orientation

Social media marketing and online word-of-mouth marketing in big data age, and consumer behavior in such context

Courses Taught

PhD:N/A

Master:N/A

Bachelor:Network Marketing, Marketing Principles

Education

PhD:Lingnan University (HongKong) (2012.09-2015.08)

Master: Sun Yat-Sen University (2004.09-2006.07)

Bachelor: Jinan University (2000.09-2004.07)

Training: N/A

Work Experience

Guangdong University of Foreign Studies (since 2016.09): lecturer

Lingnan University(HongKong) (2015.09-2016.08): postdoctor

Lingnan University (HongKong) (2006.12-2012.08): full-time or part-time research assistant

Academic Paper

[1]Chunyu Li*, Geng Cui, and Peng Ling (Forthcoming),“Tailoring Management Response to Negative Reviews: The Effectiveness of Accommodative versus Defensive Responses,”Computers in Human Behavior, 84, 272-284.(第一作者兼通讯作者,SSCI,影响因子:3.435,JCR一区)

[2]Chunyu Li*, Geng Cui, and Ling Peng (2017), “The signaling effect of management response in engaging customers: A study of the hotel industry,” Tourism Management, 62 (Oct), 42-53.(第一作者兼通讯作者,SSCI,影响因子4.71,JCR一区)

[3]Chunyu Li*, Ling Peng, and Geng Cui (2017), “Picking Winners: New Product Concept Testing With The Item Response Theory,” International Journal of Market Research, 59 (3), 335-354.

[4] Peng, Ling, Geng Cui, Mengzhou Zhuang, andChunyu Li(2016), “Consumer Perceptions of Online Review Deceptions: An Empirical Study in China,” Journal of Consumer Marketing, 33 (4), 269-280.

[5] Peng, Ling, Geng Cui andChunyu Li(2013), “The Comparative Impact of Critics and Consumers: Applying the Generalizability Theory to Online Movie Ratings,” International Journal of Market Research, 55 (3): 67-90.

[6] Peng, Ling,Chunyu Liand Xiang Wan (2012), “A Framework for Optimizing the Cost and Performance of Concept Testing,” Journal of Marketing Management, 28 (7/8): 1000-1013.

[7] Peng, Ling, Geng Cui, andChunyu Li(2012), “Individual Differences in Consumer Responses to Traditional versus Virtual Concept Testing,” Journal of Product & Brand Management, 21 (3), 167-175.

Academic Post

Reviewer of several journals, including Tourism Management, Internet Research ,Journal of Consumer Marketing, Journal of Global Marketing和 International Journal of Consumer Studies.

Awards and Other Honors

Won the Best Paper Award for making a speech on the thesis “Online Responding as an Innovative Communication Channel to Engage Customers” at Academy of International Business Conference (South Asia) in December 2015.

Nominated as the excellent graduate of doctor of business studies atLingnan University in July 2015.

Won the highest evaluation award of the year of 2013 of Journal of Product & Brand Management with the thesis “Individual Differences in Consumer Responses to Traditional Versus Virtual Concept Testing”.

Contact

Address: Marketing Department, Business School of Guangdong University of Foreign Studies, Baiyun Avenue No.2, Baiyun District, Guangzhou, Guangdong Province, China

Tel.:

Mobile:

Email:chunyuli@ln.hk;chunyuli@gdufs.edu.cn

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