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郝佳 讲师
2014-10-13 19:54  

郝佳  讲师

主要简介

 

姓名:郝佳

性别:女

出生年月:1978.6

籍贯:黑龙江

民族:汉

研究方向:品牌管理、消费心理

担任课程

硕士: 《营销管理》、《消费者行为》

本科:《营销管理》、《消费者行为》、《营销调研方法》

教育背景

博士:企业管理专业,市场营销与消费心理方向

硕士: 战略营销

本科:营销管理

工作经历

郝佳老师是广东外语外贸大学国际商务学院的资深教师,有多年的全英教学经验和国际学术交流经验,2005年,德国政府InWent项目支助赴柏林财经大学(FHW)访问学者。2008年,获中山大学留学项目资助赴美国明尼苏达大学卡尔森商学院访问学者。郝佳老师获英国格罗斯特大学营销管理学士学位(2000),策略营销硕士学位(2002),以及中山大学管理学院企业管理方向博士学位(2009)。她近期的文章发表在《外国经济与管理》、《国际经贸探索》等学术期刊上。

论文发表与研究课题

代表性论文/著作/译著

Ø  郝佳.2009. 全球化环境下的跨学科、跨文化品牌名称研究探析.[J].外国经济与管理 31(4)

Ø  郝佳.2009. 品名的文化暗示性对品牌认知、态度和选择的影响:消费者文化心理视角. [D].中山大学管理学院博士毕业论文

Ø  郝佳,周懿瑾.2010. 全球化市场中的消费者双重身份认同与品名定位. [J].国际经贸探索 26(9)

Ø  Jia. Hao 2010. Global or Local? – a Student-based Assessment of the Globalization Effects on Marketing Programs in ChinaINTHIED会议论文)

Ø  Hean Tat Keh, Carlos J. Torelli, Chi-yue Chiu and Jia Hao2010"The Effects of Brand Translations And Their Cultural Symbolisms on Brand Evaluation Among Chinese Consumers" Manuscript under review

联系方式

办公地址:广东外语外贸大学北校区3308

办公电话:36209305

手机:13602805618

电邮:jessiehaojia@gmail.com 


HAO Jia (Assistant Professor)

Personal Information

 

Gender: Female

Birth: June 1978

Nationality: Chinese

Research Interests: Branding & Brand Management, Consumer Psychology

Courses Taught

Master Marketing Management, Consumer Behavior

Bachelor Marketing Management, Consumer Behavior, Marketing Research Methods

Educational History

PhD      Business Management – Marketing and Consumer Psychology

Master    Strategic Marketing

Bachelor  Marketing Management

Work

Experience

Dr. Hao is Assistant Professor of Marketing at School of English for International Business, Guangdong University of Foreign studies. She has rich experiences in marketing teaching (in English) and international academic exchange. In 2005, she was sponsor by the InWent Program of Germany government as a full time visiting scholar at FHW Berlin. In 2008, she went to Carlson School of Management at University of Minnesota in the USA as visiting scholar. She received her Ph.D (2009) from Sun Yat-Sun University, an MA (2002) and a BA (2000) from University of Gloucestershire. Her research publications have appeared in top national academic journals such as Foreign Economics & Management, and International Economics and Trade Research.

Publications& Projects

Representative Research Publications:

 

Ø  Jia Hao (2009) Review on Cross-subject and Cross-cultural Brand Name Research in the Context of Global Market. [J].Foreign Economics and Management 31(4)

Ø  Jia Hao (2009) Culturally Suggestive Effects of Brand Name on Brand Perception, Attitude and Choice: A Consumer Cultural Psychology Perspective [D]. Sun Yat-Sen University PhD Dissertation

Ø  Jia Hao & Yijin Zhou (2010) Dual Consumer Cultural Identities in Globalizing Markets and Their Impacts on Brand Name Positioning [J]. International Economics and Trade Research

Ø  Jia Hao (2010) Global or Local? – a Student-based Assessment of the Globalization Effects on Marketing Programs in ChinaINTHIED colloquium paper

Contact

Address3-308, No. 2 North Bai Yun Avenue

Telephone36209305

Mobile13602805618

E-mailjessiehaojia@gmail.com 

 

 


 

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